Michelle Lynne 125
GMT20231122-192556_Recording_separate1: [00:00:00]
Hey everybody, welcome back to the podcast. I am looking forward to today's conversation. Let me introduce to you Masha Coyen. She is a [00:01:00] messaging strategist and website copywriter specifically for interior designers. So this should be really good. You might want to re listen to it and take some notes, but here we go.
Masha, hello, good to see you. Thanks for being
here.
GMT20231122-192556_Recording_separate2: Hi Oh my god, it's so good to
meet you. I'm
so
happy you're joining us.
GMT20231122-192556_Recording_separate1: It's so fun. Isn't it? , we were just talking a second ago that we passed briefly a couple of weeks ago at Luann live. And it's just amazing how small of a world, this little interior design community truly is,
GMT20231122-192556_Recording_separate2: It's amazing. You see people online. Yeah, and then you finally see him IRL.
Pretty
cool.
GMT20231122-192556_Recording_separate1: I know. It's so much fun. So much fun. Um, so let's dive in because I just, I love this topic. You know, the whole copywriting, strategic copy, the messaging, this is so important because I think that so many times we get stuck with the pretty pictures, right? So we go to the [00:02:00] website and we're like, Oh yeah, but I need to make it pretty, but let's dive in a little bit more about like making the connection with whomever's visiting that website.
What, what does that mean? And how do you, how do you kind of go
GMT20231122-192556_Recording_separate2: Yeah, and you're right. There's a lot of focus on visuals, which is understandably, you know, interior design is a very visual industry. But on your website, your Visuals have to work in tandem with copy because you're not there. So here's the thing when a person goes to your, to your website, you're not there to make that connection because in real life, we're good.
We can do that. We can, you know, feed off each other reactions and, you know, you can kind of sell yourself and you can understand what the person is talking about. But on your website, you're not there. So your website has to work double duty, and your visuals alone can't do that. So the copy that complements your visuals does that thing for you, does that on your behalf.
It creates that [00:03:00] connection. It kind of Humanizes the whole experience because if it doesn't, you're just looking at a typical website of another interior designer and you want to make it memorable. You want to make sure that the person after they walk away, they remember who it was, what resonated, find something that resonated with them.
So making an emotional connection is so critical on your
website.
GMT20231122-192556_Recording_separate1: so what I hear you saying is just be yourself and let your own personality show up on the website in the words. Is
GMT20231122-192556_Recording_separate2: Yeah, you have to be authentic. That's one of the first things that, that I would recommend is just be authentic. Tell your story. Tell it how it is. You know, don't just sound like someone else because I feel in the interior design industry. It is hard to stand out because, um, just like in copywriting, I think that we all kind of, yeah, you are an interior designer.
You have a similar process to any other interior designer, but it's your story. It's you that [00:04:00] can't be replicated. So you've got to be authentic. You've got to show
up authentically
GMT20231122-192556_Recording_separate1: and I love that you say that because that's one of the things that like I, when I finally freaking realized that I didn't need to be like all designery or somebody else that I thought I was supposed to be because I didn't feel like I was like really a designer. I was just kind of like me and we all have that like weird.
Insecurity, um, imposter syndrome or whatever girl, let me tell you when I, when I started being like myself and being weird and quirky and like all the things life got so much easier professionally.
GMT20231122-192556_Recording_separate2: it resonates. You're
relatable,
GMT20231122-192556_Recording_separate1: I think that that was so just like liberating and I really hope that people don't have to wait until they're 40 something years old like I was to just let themselves be themselves because that's I mean are the clients who are attracted to my myself to [00:05:00] me and my team.
Like, we love working with them because they, they are fine with the weird and quirky, you know what I mean? Like, we're not totally weird and quirky. We're still
professional and stuff,
GMT20231122-192556_Recording_separate2: but there's a
natural fit.
GMT20231122-192556_Recording_separate1: yeah, and it works and it's just, I really hope that other individuals can just grasp onto that.
GMT20231122-192556_Recording_separate2: But to add to that, Michelle, I think this happens because you don't know what you don't know when you're just starting out or you're, well, let's say you're just starting out and you're working with someone or you're putting together your own website copy, you're putting together your very first kind of
brand what you
think.
GMT20231122-192556_Recording_separate1: Yeah.
GMT20231122-192556_Recording_separate2: don't know what You don't know You're kind of like, well, this person is doing that, so I should be kind of doing the same thing. And even in my client questionnaire, when I work with clients and they're like, hey, like, make me, make me sound like that. You know, here's like this website. I love what that designer is doing.
I'm like, okay, that's cool. But can we do your own thing? Like, can we figure out what's your thing? What's your
secret
GMT20231122-192556_Recording_separate1: that. Yeah, and it's so much easier. , so how do you like, [00:06:00] like you said, I understand how to do that when I'm in person, right? How do you do that? Like, what are a couple ways to establish that emotional connection on a
website?
GMT20231122-192556_Recording_separate2: Yeah, I would say number one thing is storytelling. That's the biggest thing. You gotta have some type of narrative there, and it can be on your about page, on your project, on your projects, on your gallery page, because if you're just having like a regular project description, that's one thing. But if you're actually embedding like a storytelling narrative there, you know.
Telling your audience what went into thinking, what was behind your, uh, design process, design thinking, what was the creative process, what was the initial challenge that your client had. It's so interesting to read because people will find something that they can relate to. And there's a, there was a study that was done.
I can't remember when, and I can't remember who the cognitive psychologist was, but it said that people are more likely to remember things when they're wrapped in [00:07:00] a story. I think it was like. Something like 22 or 25 times more memorable when it's wrapped in the story, when it's not just
a
fact.
GMT20231122-192556_Recording_separate1: It makes sense. It's just because it gives it some sort of surrounding
GMT20231122-192556_Recording_separate2: context. Yeah.
GMT20231122-192556_Recording_separate1: you go. That's the word.
GMT20231122-192556_Recording_separate2: it and and it places you as the audience in the middle of action. It makes you kind of feel that you're you're there. You're experiencing it. And me like you have to think of it about it from your audience's point of view, like when they land on your website, they have to find something that they can resonate with, whether it's a similar project, a similar problem, a similar aspiration, um,
GMT20231122-192556_Recording_separate1: I read a book years ago. It's called Story Brand by Donald
Miller.
GMT20231122-192556_Recording_separate2: That's right, I
read it
too, I
think.
GMT20231122-192556_Recording_separate1: love that. But what I really took away from it and, and kind of worked into our, our presentation, like the sales presentation process is that it's not about
us.
GMT20231122-192556_Recording_separate2: Oh no. [00:08:00]
GMT20231122-192556_Recording_separate1: You know, when we are talking to our clients, they, they really don't give a shit about us.
They want to know how we can help them. And so we have to make sure that they're the hero of the story. So when we're telling a story, making it about them instead of about us is. Easy to do in person, but I think making sure that you pay attention on your website is also not, at least for me, it wasn't natural.
I thought it needed to be all about me because I was so insecure at
the time.
GMT20231122-192556_Recording_separate2: Yeah. But it's also, I mean, it's your website. It's natural to think, well, people are coming to my website to kind of learn about my business, about how I do things. It's very natural. Here's the trick though. You can still make it about your brand. You can still make it about your process. Like you said, make the audience the hearer of that story.
So what I typically do, uh, for example, during these, um, audits, like I do these website audits, website messaging audits for people. And [00:09:00] when I do them, this is the number one thing that I pick up on. This is the number one. I'm not going to call it a mistake because it's almost like just, you know, an opportunity to improve. But it's all about them. It's like, you know, I do this and we do this and this is our process. Hey, it's still about you, but make it sound like it is about your audience. You know, how would they benefit? Put them in the middle of that story. Make it seem so they feel heard, seen, and understood. And honestly, sometimes it's like simple tweaks, like using your or you, like starting those sentences, check out your website, copy, literally look at all the sentences where you start with we and I, and it's like, think about how can you reframe it.
And make them the hero of that
story.
GMT20231122-192556_Recording_separate1: I love that. And because I think people really prefer, and this is not like we're all selfish assholes or anything, but we all want to know how it benefits
us.
GMT20231122-192556_Recording_separate2: yeah, for
sure.
GMT20231122-192556_Recording_separate1: So when somebody comes to our [00:10:00] website, how does it benefit them? We need to reverse our
focus.
GMT20231122-192556_Recording_separate2: and it's, I think it's so important to keep in mind that when people do visit your website, even if it's from a referral source, they do have questions in mind. They do have certain things that they want answered. So your website copy better answer those questions. So, you know, they're there not to just get to know who Michelle is.
They're there like, okay, What's Michelle going to do to solve my problems or my aspirations? Um, what is she going to do? How is she going to do that? Because there are certain questions that need to be answered,
addressed.
GMT20231122-192556_Recording_separate1: I love that. how did you, what's, what's your background, Masha? How did you get involved in
this?
GMT20231122-192556_Recording_separate2: I was in marketing for the past 17 years. I was working for KPMG, Deloitte, all those big companies and kind of doing those things traditional digital marketing until 2019. That's when I launched my copywriting boutique agency. For interior designers and it was just I just started thinking I wanted to [00:11:00] launch my own business And I started thinking what could that be and then I realized that writing has always been That common thread in all of my marketing jobs and my last job was a marketing director And I just realized when I walked away from that job was like, okay, the writing part of it was my favorite part, not so much like managing the team and all those things.
I'm like, okay, this is a sign, this is a sign. And then, you know, just working with interior designers was kind of like, unintentional, like a, what do you call it? Like a happy accident. I just happened to have one of those first interior design, website projects and just immediately fell in love with that industry and started writing for interior
designers.
GMT20231122-192556_Recording_separate1: And what's the difference between just like regular white, regular whiting? I sound like my daughter, my five year old still cannot form her R's very well. Um, what's the difference between regular writing and copywriting?
GMT20231122-192556_Recording_separate2: Yes, one of the biggest misconceptions is thinking that copywriting is like creative writing, but it's [00:12:00] not. Copywriting is actually writing that sells, writing that converts. So regular writing is just regular writing, you know, it's just wordsmithing, but copywriting, Makes your ideal audience act it moves them to take an action and that's what copywriting is So there's a big difference between writing and copywriting, but they're used interchangeably by a lot of
people
GMT20231122-192556_Recording_separate1: Yeah, but I definitely recognize the difference because I'm a pretty good writer. I suck at
copywriting.
GMT20231122-192556_Recording_separate2: Yeah, because there's like psychology involved. You have to move the person, you know Stages awareness are important there because when they land on your website, you have to recognize, okay, are they solution aware? Are they problem aware? How do we move that person to take the next step? Like, you know, from the headline to the subhead to all the way to the ideal, uh, call to action, which is to schedule a phone call.
GMT20231122-192556_Recording_separate1: that are listening is don't try to do it yourself. There, there's [00:13:00] truly an art to this. It's the same thing as, as you know, like my mom decorating her room and hiring a professional to come in and decorate the room, like there's a
difference. And if you could see my mom's like rose colored walls, Oh my God, let me just tell you,
GMT20231122-192556_Recording_separate2: I know, some people, you know what though, some people are natural writers, it's cool. But you do have to know like the formulas, the science behind
it.
GMT20231122-192556_Recording_separate1: it's definitely different. So let, let me ask you this, why is what you do? And I think it's kind of obvious, but I still want to throw this out there. Why is what you do important to interior designers or entrepreneurs?
GMT20231122-192556_Recording_separate2: Here's the thing, I don't just do writing. I'm a copywriter, but writing is like the last straw. I have a six stage process. I developed this signature framework called reveal, and it's heavy, heavy research and [00:14:00] client interviews. It's voice of customer data. It's like a copywriting term I'm throwing out there, but it is basically rooted in audience research.
It's important because I don't just write, I actually talk to your clients. So as part of my research, I interview five of your clients and interview it's, you know, it's like informal chats. I just got off one actually right before we hopped on this call. And it was so interesting because you get to not only I get the most amazing customer testimonials from those chats, but I actually get the emotion behind.
So what I'm trying to understand in those, uh, client interviews is what was it like to work with this designer? What kind of um, you know, what was the most surprising thing? What kind of objections did you have before hiring an interior designer? What went into decision making process? So I'm getting like Everything I'm learning about how they came to hiring an interior designer.
What were they scared? What were they worried about? You know, what kind of things were they thinking? And then I take all that knowledge, all those audience [00:15:00] insights and feed it into your website copy. And if I talk to your ideal clients, that means the copy that I produce will resonate with ideal clients.
So it attracts more of those kind of
clients.
GMT20231122-192556_Recording_separate1: That I think that's very well stated and that's in comparison to the times that I've worked with copywriters, professional copywriters. There's a difference between what I believe is important to the client or even what I extract from their testimonials compared to what you would extract from a conversation with them.
And then being able to weave that in. And it's just like a design when you weave something into a room, a client's favorite color, a client's, mementos from a meaningful vacation or something like that. It really does resonate well with whomever walks into that room and in turn, whomever's reading that website.
GMT20231122-192556_Recording_separate2: [00:16:00] [00:17:00] Yeah, you're absolutely right. And sometimes I think we're just way too close to our own business. We're way too close. We're in it every day. And sometimes we have no idea. So the things that I sometimes pick up on from these client interviews are the most, um, amazing things. There are insights that you as a designer, you would think that, okay, well, they love working with me because of my stellar process.
Whereas I talked to that client and the client tells me, Oh, well, I really appreciated that. You know, she knew all of my kids birthdays and all those things and she was so personable So there's a bit of a disconnect you think that you are liked and you are [00:18:00] appreciated and trusted because of this one thing but your clients treasure something else something you didn't even know or pick up on because , what they give you is just a single customer testimonials.
And if I can be, completely honest with you, people suck at getting customer testimonials. You know, you work with somebody for like a year or two on a project, and then you get this two liner that communicates nothing. It says, yeah, it was an amazing experience. But then in these chats, I get, you know, so much emotion and so many like feelings and all the juiciest
details.
GMT20231122-192556_Recording_separate1: Yeah. Like, the fact that designers are changing people's lives is so under recognized. So by taking that content and putting it in your copy, that's just amazing. Uh, you had mentioned earlier, like telling stories, telling stories about, um, the project per se. How much or how little of a [00:19:00] personal story should go onto your website?
GMT20231122-192556_Recording_separate2: Do you mean about your
client's
story
GMT20231122-192556_Recording_separate1: Oh, no, about, the designer, about the principal, like if I'm on my website and I'm telling you the story, okay, this was this project and this is what they overcame and blah, blah, blah, when it comes to like the about Michelle or the about Debbie or whatnot, like whomever is the.
Principal and their team. How personal should you get? Like, do you want to know that I've got two dogs and a kid? Like, or do you want to know about my education?
GMT20231122-192556_Recording_separate2: do want to know about your dogs and kids. I do because we connect emotionally. It humanizes your brand. It's not just Michelle Lin. It's Michelle. Like it's, it's that person and she's real and there's so much in her life. , but there's a time and place for everything. You have specific core pages on your website.
You have your homepage, you have services, you have projects, you have your about, uh, your about page and contact on your about page. Do share those details [00:20:00] because it really helps your audience get to know who that person is because that's, you know, at the end of the day, you're not hiring your brand.
You're hiring you. You're hiring that person behind your brand. It humanizes your brand, but on a project page when you are Uh describing your project or what was the original challenge the client was facing and how you helped to overcome it There, I would make it, I would make the audience the hero of that story.
I would make it all about them, how you've helped them, so that others with a similar project or a similar challenge, when they go to that project page of the poem, okay, I can relate. We have something like that. So you've got to, you're giving your audience something to
relate to.
GMT20231122-192556_Recording_separate1: Perfect. So, to kind of summarize, . Your entire website should basically be designed around the reader as the hero. However, when it comes to talking about yourself on your about page, it's okay to show your personality and to have a relatable story or just make yourself a little bit more human [00:21:00] on your
about
GMT20231122-192556_Recording_separate2: A hundred percent. It's, it's, it's not, it's not just, it's okay to do that. You absolutely have to do that because like we said in the beginning, it's you that's going to stand out because here's the thing about interior design industry. It's very hard to say. Because like I said in the beginning, you know, you have a process that's maybe similar to other people's processes, but it's you and your story and your journey and your path to becoming a designer is so interesting and so memorable.
And like, for example, I think everybody should go to your website and check out your about page because it's amazing. And your story is just. Like when, as I was reading it and I, like,
I found yours. Yeah,
I'm talking about you. I'm talking about you. And, and as, as I was reading it, I was like, Oh my God, you would think that it's long, but it's like, it's taking you on this journey and making you kind of part of that story.
It's like, Oh my gosh, she went through so much. And this is how she arrived at this business. I loved it. I loved it. And I think people are always [00:22:00] looking for that. Point of connection and your about page is a perfect example of
how to do that
of how to
get people.
Yeah, I love it.
GMT20231122-192556_Recording_separate1: Are you talking about my ML
interiors
GMT20231122-192556_Recording_separate2: Um, no, no, I'm talking
about your
GMT20231122-192556_Recording_separate1: Yes, that makes sense. I think that one is definitely more representative than my ML interiors. I might need to have you audit my ML
interiors group. Yeah.
Um, okay. So, one of the things that I know inherently But, and I think that you can probably put better words to it than me, but people buy based on emotion and not necessarily logic.
GMT20231122-192556_Recording_separate2: 100%. And there's like so many studies that are done about it that we're just, we're just driven by emotions. Sometimes when we're, you know, signing up to courses or masterminds or things, you just, you make that connection, it, you know, you find something in copy that resonates, or maybe you connected emotionally with the, [00:23:00] with the host or the instructor, whoever, and you just , make the reason and sorry, make the reason, make the commitment.
Yeah. Based on that based on what you feel and not like your logic can be completely way off and it's like okay It's not the right time to commit. It's not the right time for this investment But something tells me that this is the right time and you
just
GMT20231122-192556_Recording_separate1: Yeah.
GMT20231122-192556_Recording_separate2: press the trigger
GMT20231122-192556_Recording_separate1: Girl, I bought a car about six months ago for the same reason. I was like, I didn't need it. My payments went up. It was not logical, but oh my God, I just love
driving
GMT20231122-192556_Recording_separate2: no, for sure, for sure, I believe it wholeheartedly that this is how we make, at least that's how I make all of my decisions and I can attest to other clients. And when I talk to clients, you know, cause I have these, imagine if I have five interviews for each client, I've talked to a lot of homeowners that have hired an interior designer and that's what I hear.
And when I ask them to like, well, what was it exactly that, you know, made you work with like Tricia or whoever, it's like, I don't know. I just loved it. Like we met [00:24:00] and it was love at first sight. And I was like, and here I am looking for something logical for something. Well, tell me exactly what it was so we can put them in the website copy.
Cause I know it's going to work. And oftentimes it's like, I don't know. It just like we vibed and it was a connection. It was
chemistry.
GMT20231122-192556_Recording_separate1: Uh huh. I wonder if, I wonder if we can put that, there was just a
vibe.
GMT20231122-192556_Recording_separate2: It was, that's true. That's how it
works. You
know,
GMT20231122-192556_Recording_separate1: Yeah, it makes sense though. So like, for those of you who are listening, like, think about that. When was the last time that you made a purchase that really wasn't that logical, but you knew it was the right decision. So, I'm still not 100 percent convinced on my car, but I really enjoy driving it. It's
not even all that of a car, but I really, it made me happy.
Okay. So, when do you think about your business, Masha? So like from as a, as a small business owner or entrepreneur to entrepreneur, as you're, as you're speaking to other, [00:25:00] listen to the audience.
When do you, when do you strategize for your business? Do you do it daily? Do you do it weekly, monthly, quarterly? Like, what does that look like for you?
GMT20231122-192556_Recording_separate2: I keep thinking about that Instagram story that I recently posted. I put two alarm, two alarms on my clock. One for the person I am today, one for the person
that I want to be.
GMT20231122-192556_Recording_separate1: Uh
huh.
GMT20231122-192556_Recording_separate2: Ideally, I would do it, I think, weekly. I don't In reality, I don't think I do it weekly. I think my decisions are always guided by my strategy, by the strategic goals that I have for my business.
A hundred percent, I do it annually when I do my CEO, I do this CEO retreat. So it's like a two days
for my
business and yeah, it's amazing. I only started doing that a couple of years ago. So I sit down for two days. Sometimes it's like, it's in the remote location. Last year I did it at a cottage. So I literally sat down for two days and created just a bunch of goals.
And then [00:26:00] the trick was to just narrow it. the hell down, like from a laundry list of a thousand things that I could have been doing, I narrowed it down to two or three things. And this is how I focus my year, uh, on those two, three strategic goals. And then I do have like a Friday CEO date. I don't always utilize it because you know, emergencies life and things like that.
Um, PA days for schools, for kids and everything. But ideally you would do it , every single week. Uh, I, I would say that I question, I try to question everything that I do every day, whether, okay, am I, like, can I outsource it? Am I, or am I moving the needle on the key projects? So I do ask those questions daily, but I wish I was a lot more strategic where I had like, yep, this is the day for strategic decisions
and,
you know,
brainstorming.
GMT20231122-192556_Recording_separate1: too. and, sometimes I feel like I just go by
instinct,
GMT20231122-192556_Recording_separate2: Yeah. I do
a
GMT20231122-192556_Recording_separate1: always the
best thing, but
GMT20231122-192556_Recording_separate2: But I mean [00:27:00] that goes back to our emotional things, you know, we do go by instinct I think it's fine to
go by instinct. I feel like I built my business
based on that
GMT20231122-192556_Recording_separate1: yeah, I, I, I don't, I don't question the validity of it. But I do wish that I had the discipline or the, I'm not quite wired for the strategic, intentional, like you said, weekly aspect of it. So the, you know, some of these questions that I ask are from a selfish standpoint, I try to pick other people's brains
GMT20231122-192556_Recording_separate2: I love it. Yeah,
I love it
GMT20231122-192556_Recording_separate1: I learn from
Masha?
GMT20231122-192556_Recording_separate2: No, I love it. I love it. And then that's the thing. I think we need to have more of these conversations. And that's why we're part of communities and masterminds where we are learning. And that's my favorite part about joining these things, because you get to talk to people and to see, well, how are they running their business?
What can I learn there? You know, what can I, I borrowed so many things from different people. I feel like my [00:28:00] process is like this compilation of different people's processes. I don't even know if it's my own thing anymore, because like, You know, there's so many smart people out there. They do these amazing things.
I'm like, okay, I'm going to borrow that. I'm
going to make it
GMT20231122-192556_Recording_separate1: Yeah. It's like a good recipe,
GMT20231122-192556_Recording_separate2: But that's right. That's right. Hence the
bakery.
GMT20231122-192556_Recording_separate1: Yeah, yeah, exactly. I was thinking chili because it's cold right now. But, um, yeah, so like when you make a cake, it's like, you might want to throw in some chocolate chips, or you might want to throw in some peanut butter chips or something different or sprinkles. So yeah, it's just enough to make it your own.
You get the foundation and then you, and then you sprinkle
things
GMT20231122-192556_Recording_separate2: I love that. You get the foundation, but then you sprinkle your own thing. You inject your own personality or your own
secret sauce into
it.
GMT20231122-192556_Recording_separate1: Yeah, definitely. Uh, yeah, I'm, I'm literally, so we're recording this. Um, for those of you who are listening, it's the day before Thanksgiving and we have people coming up and I was like asking my husband, okay, well, what do we want to make on Friday because we eat so much on Thursday, like, what does this look like?
And I don't feel like being in the [00:29:00] kitchen the whole time. So we're going to make a chili. And so I'm just thinking about some of the different ingredients, because I don't follow recipes.
Well,
GMT20231122-192556_Recording_separate2: No, I love that. I'm not
that good
like that.
I
need to
follow a
GMT20231122-192556_Recording_separate1: take the foundation and then I finish it in.
GMT20231122-192556_Recording_separate2: I love it.
GMT20231122-192556_Recording_separate1: Oh, that's funny. So, Masha, what would you, what would you like to do, um, what would you like to spend more time doing?
If you had all the time, all the money, all the network connections that you needed, what would you like to spend more time doing?
GMT20231122-192556_Recording_separate2: Hmm, that's such a great question. I feel like I would want to spend more time well one with family and two Doing something that I love not because I necessarily have to but just doing things that I love for example I do furniture restoration. I would love to have more time to do
that that
would
GMT20231122-192556_Recording_separate1: Oh, that would be fun.
Yeah.
GMT20231122-192556_Recording_separate2: Yeah, but yeah, as far as my personal things, I would definitely would love to spend more time doing those [00:30:00] things.
But as far as my business, I would love to have more time just strategizing and having like a few hours during every week to say, okay, what can I do if money or time was no object? What can I, you know, how can I dream a little bit bigger? So I wish I could do that. I feel like we should be able to do that because we got to make time.
It's not just going to appear.
But yeah,
I
GMT20231122-192556_Recording_separate1: that. And I think we all could probably dream a little bit bigger.
We put such limitations
on ourselves.
GMT20231122-192556_Recording_separate2: for sure. It's just more exciting to be a little bit more ambitious. And sometimes like ask me three years ago, if I'll be speaking on a podcast, I'm like, hell no.
I was like, here
I
GMT20231122-192556_Recording_separate1: You should have asked me if I would have
had a podcast. It was also, hell
no.
GMT20231122-192556_Recording_separate2: That's right. So we surprise ourselves, you know, and we evolve and thank God we
evolve.
GMT20231122-192556_Recording_separate1: Yes. Amen to that. Otherwise we'd be
dead.
GMT20231122-192556_Recording_separate2: that's right.
GMT20231122-192556_Recording_separate1: Okay. So a couple more questions. Is there a book that you've enjoyed reading [00:31:00] this past year that you would recommend? I'm
GMT20231122-192556_Recording_separate2: Yes. I loved Midnight Library.
It was such a good book. It was just about, I'm not going to reveal what it's all about, but it's like, it's like, imagine that every decision that you make in life can create this whole other
life.
And the book actually illustrates, like, here are a few scenarios of how your life could have gone.
It
was just amazing.
I
love this.
GMT20231122-192556_Recording_separate1: that sounds great. I love those types of books. There's one called, um, oh my gosh, dark, dark matter, dark something. And it was, it was about like
parallel life. Yeah, it was
really good.
GMT20231122-192556_Recording_separate2: Oh, that's cool. Yeah. It's kind of like the sliding door
thing.
GMT20231122-192556_Recording_separate1: Yeah.
Kind of.
GMT20231122-192556_Recording_separate2: I like that.
GMT20231122-192556_Recording_separate1: Absolutely. Yeah. Yeah. Just take a different step. All right. Um, okay.
Is there a piece of wisdom that you would like to leave the audience
with?
GMT20231122-192556_Recording_separate2: Hmm. You know, considering everything [00:32:00] that we talked about, don't be afraid to do your own thing on a website and with your messaging. It's, it's cool to be inspired by other people. But don't be afraid to be yourself. There's no like hard rules for here is what it should look like. Here is how your about page should be structured.
Here is what's going to be like, there will always be people who will say, well, this is the best practice. But don't be afraid to kind of show up authentically talk about your story, even if it's unorthodox because sometimes you never know but people relate to the weirdest things, and you will find you will attract the tribe so definitely show up
authentically.
GMT20231122-192556_Recording_separate1: I love that. I love that. And I, I know that our audience has loved everything that you've shared. So where can they connect with you, Masha, um, and learn more, potentially learn how to work with you, like all the things,
GMT20231122-192556_Recording_separate2: Uh, I am on Instagram. I show up daily. I share all kinds of strategies and tips, uh, for messaging and marketing [00:33:00] for interior designers. Uh, you can find me there, Masha. copywriter. Definitely connect with me
there. Let's be friends.
GMT20231122-192556_Recording_separate1: Oh, that's easy.
Masha. Copywriter.
GMT20231122-192556_Recording_separate2: Well, clarity, clarity. Oh, we're clever. That's right.
Michelle.
GMT20231122-192556_Recording_separate1: yes, be easy to find would be another, another thing to learn. So that's a Masha M A S H a. copywriter. So I'll make sure those details are all listed in the show notes for our audience to reference and y'all. If you want to drill down into some more strategic planning, head on over to my website, designed for the creative mind.
com scroll all the way to the bottom of that first page and download your review and planning guide. If you want clarity, like right now, this guide will take you a good hour to fill out. Like it's juicy. You're going to be saying, Michelle, you should be charging for this, but cruise on over there, [00:34:00] download it , and take the time to fill it out.
I think you'll really find it is helpful. And I think I'm going to do the same thing as we come into the end of the year. Uh, it's time for me to sit down and really drill down into it, but no matter when you're listening to this, do that anyway. So. Choose to be great today. Y'all choose to be great today and every day.
Thank you, Masha, for being here. Appreciate it. [00:35:00]
