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S3 Ep.169 Small by Design: The Power of a Boutique Firm

Season #3

Welcome back to the Design for the Creative Mind podcast! I'm your host, Michelle Lynne, and today, I'm chatting with the incredible DeeDee DeWine Holloway, founder and principal designer of DeWine Design based in Florida. DeeDee's journey from artist to thriving interior designer is nothing short of inspiring, and I can't wait for you to hear all about it!

What We Cover in This Episode:

  • How DeeDee's background in art and graphic design led her to interior design
  • The evolution of her business, from small design packages to a full-scale firm
  • Her early days of refinishing cabinets and how that turned into a major part of her business
  • The moment she realized it was time to charge what she was worth
  • How hiring a business coach (yes, including me!) changed everything for her
  • Her transition from specializing in kitchens and baths to full-service furnishing
  • The game-changing impact of profit margins in furniture design
  • Overcoming the fear of expanding into new services
  • Her role now as a master coach, giving back to the design community

DeeDee's story is a reminder that success in design is a journey, and investing in education, mentorship, and taking bold steps can transform your business. If you've ever doubted your ability to grow, this episode will show you that it's absolutely possible!

Resources and Links:

Thanks for listening! If you enjoyed this episode, be sure to subscribe and leave a review. Until next time, keep designing with confidence!

 

Podcast Website and Resources:

Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery  

Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.

 

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Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

 

A Podcast Launch Bestie production